BMW’s M3 is under attack.
A model that once had the luxury performance segment under control now has serious competition in the Mercedes-AMG C63 as well as the outstanding Alfa Romeo Giulia QV and upcoming Audi RS5.
Having already bolstered its M3 and M4 duo with feature-laden Competition variants – as well as the near-$300,000 M4 GTS and DTM editions – the brand is covering its bases with cut-price versions of its seminal sports car.
Meet the new BMW M3 and M4 Pure, Australian-only models that offer the whopping 331kW and 550Nm performance of the M3 Competition, at a $15,000 discount.
Priced from $129,900 plus on-road costs, ($10,000 less than the regular M3 and $15,000 less than the M3 Competition) the M3 Pure offers the same engine and sports suspension settings as the focused Competition variant. It misses out on that car’s 20-inch star-like alloys, going with the standard M3’s 19-inch double-spoke items as standard. You also miss out on the M3 Competition’s adaptive LED lighting system and premium stereo.
But it still has plenty of gear, including LED headlights, a carbon fibre roof, a head-up display system, carbon fibre interior trim and more. As before, the M3 Pure is fitted as standard with a seven-speed dual-clutch automatic transmission, with a six-speed manual option – the only one in its class – available at no extra cost.
It’s a similar case for the M4 Pure, which costs $139,900 – $10,000 less than the standard M4 Coupe and $15,000 less than the Competition. There isn’t a convertible option for the M4 Pure.
BMW Australia chief executive Marc Werner says the Pure models represent “a true enthusiast’s choice”.
“The Pure puts an even-sharper focus on the driver by combining the popular Competition package with an extremely competitive price point,” he says.
The M3 and M4 ranges have benefited from minor updates for 2017 including slightly redesigned headlights and taillights as well as a new black-painted 20-inch wheel option and high-end 8.8-inch infotainment system with BMW’s latest iDrive functions.
The new M3 and M4 Pure models arrive locally in July.
For all the latest info, visit our BMW showroom.