Citroen has opened another campaign in its SUV offensive.
The French car maker is focusing on building up its SUV armada as sales in the segment boom around the world, with the second model reveal this year following on from the C5 Aircross.
The C3 Aircross was previewed by the C-Aircross concept at the 2017 Geneva motor show and stays relatively true to its form.
Citroen has brought its own brand of unique styling to the C3 Aircross, and is similar to that seen on the previously revealed C5 Aircross SUV and C3 hatch. However, the ingenious but polarisingly-styled ‘Airbump’ door panels have been left off.
As most new Citroen’s do, the C3 Aircross will certain turn heads with its two-for-one styling theme that includes a double chrome bar that runs through the Citroen badge, double front grille and two-tier headlights.
And like most of Citroen’s new SUVs the C3 will offer up to 90 customisable exterior colour combinations with an array of body, roof and highlight colours on offer.
In Europe the C3 Aircross will be offered with a range of diesel and petrol offerings.
Compared to competitors like the Mazda CX-3 and Toyota C-HR, the C3 Aircross is shorter in length by about 150-250mm and is taller than both by at least 100mm while maintaining the same wheelbase if not better, as is the case with the CX-3. All this should translate to better than average interior space for the Gallic SUV.
Citroen has loaded up its baby SUV with a range of safety tech including; autonomous emergency braking, reversing camera with rear parking sensors, park assist, head-up display, lane departure warning, blindspot warning, auto highbeams, speed sign recognition, driver attention alert and a coffee break alert that informs drivers that they should pull over if they have been going for two hours at speeds over 70km/h.
Equipped with a 7.0-inch touchscreen the Aircross is compatible with Android Auto and Apple CarPlay and also comes with a wireless device charging pad.
On the lavish side Citroen has also included a large glazed panoramic sunroof that measures nearly one metre long.
It is unclear whether the C3 Aircross will be offered in Australia with the brand being in a sales malaise coupled with the local distribution rights currently in the process of changing hands, but with the current popularity of SUVs the funky styled C3 Aircross could be a shot of Vitamin C to ward of the sales cold.