Jaguar and Land Rover have hitched a ride with Uber’s biggest rival.
The British brands have announced a $25million investment in US firm, Lyft, in a bid to advance its driverless technology and improve mobility in congested cities.
It joins General Motors as a partner in the ride sharing business after the American car maker invested more than $700million in Lyft just last year.
Jaguar Land Rover’s head of InMotion, the company’s mobility solutions unit, Sebastien Peck said: “We are excited to collaborate with a leading platform like Lyft not only on developing premium mobility solutions but also devising innovative solutions to the transport problems Jaguar Land Rover’s customers face.
“Personal mobility and smart transportation is evolving and this new collaborative venture will provide a real-world platform helping us develop our connected and autonomous services.”
Jaguar Land Rover has yet to outline exactly when it will develop a fully autonomous vehicle, but has confirmed it will provide Lyft with a fleet of vehicles, potentially including its upcoming i-Pace electric car, that would clearly offer it a huge source of data to understand the evolution of ride-sharing.
The investment in Lyft comes after Jaguar Land Rover provided seed funding for Detroit-based SPLT, which is a digital car pool system designed to offer non-emergency medical transport.