Genesis, Hyundai’s emerging luxury brand, has unveiled its would-be rival to the likes of the BMW X5 and Range Rover Sport.
Presented at the 2017 New York motor show as the Genesis GV80 Concept, the new machine previews the South Korean brand’s first luxury SUV that is set to reach Australian showrooms by the end of the decade. Hyundai Australia won’t confirm exact timing of when the production GV80 will go on sale but has said it will offer both this and a planned smaller Genesis SUV by 2020.
The GV80 Concept also previews the brand’s next evolution in its ‘Athletic Elegance’ styling language. There is still the same large, bold grille seen on the current Genesis model but the headlights are thinner and more stylish and the side of the SUV is cleaner but features some sharp crease lines.
“The GV80 Concept is a SUV that alludes to the confidence and evolution of the Genesis brand – its design is timeless, with an understated yet dynamic overall surface 2 complexity,” explained, Luc Donkerwolke, head of Genesis design. “These are all characteristics that embody Genesis products and delicately reflect distinctive elements, which you’ll continue to see in future models from our brand.”
The concept rides on 23-inch alloy wheels to complete its dramatic exterior look.
Inside, the cabin is minimalist in its design, dominated by a massive 22-inch curved OLED screen that sits atop the dashboard. The concept features little in the way of switchgear, which is a major departure from the current Genesis range which misses out on a computer-style interface like rival German premium brands offer.
Genesis revealed very little in the way of technical specifications about the GV80. The only reference to performance was a claim that it was powered by a fuel cell.
However, the production car is likely to borrow heavily from the G80 sedan that is available with either petrol 3.3-litre twin-turbo V6 or 5.0-litre V8; although locally only with the six-cylinder.