Hyundai is hoping to expand its technical partnerships in an effort to better prepare itself for a fast changing automotive landscape where technology is increasingly shaping cars.
Seen as a crucial component of the shift towards more electric and connected vehicles, the tie-up with companies with more expertise in specific areas is planned to give the growing and aspirational brand more capability in key areas.
Speaking at the launch of the Hyundai Kona – the brand’s first small SUV – Hyundai’s global vice chairman Euisun Chung confirmed the company was actively looking to form more collaborations as part of its vision towards “freedom of mobility and connected mobility”.
“We are very much open to all types of partnerships and collaborations with other players around the world so that we can gain a competitive edge over our competitors,” said Chung, adding that the move was designed to “hone our skills, our competitive edge in these areas”.
Chung highlighted ICT (information and communication companies) and IT companies as core to the strategic move.
“We are going to partner with more ICT and IT companies so we can further develop EV cars … we are very much open to global partnerships. We will be very flexible in terms of changing … environments.
Chung highlighted the recent partnership with Chinese search engine giant Baidu as well as ride sharing service Uber.
“We expect to see a growing partnership with Uber going forward.”
Unlike some Chinese brands – Geely being the most prominent – Chung ruled out buying up other automotive brands.
“As for now, we have no plans to acquire other brands,” he said.